<h2 dir="ltr">Hypothesis</h2><blockquote dir="ltr">If [we implement this change], then [this result will occur], because [reasoning based on data or user behaviour].</blockquote> <h2 dir="ltr">Goal setting</h2><blockquote dir="ltr">Explain the ultimate goal you're trying to achieve by running the experiment</blockquote> <h2 dir="ltr">Success metrics</h2><blockquote dir="ltr">Define the success metric. Put the reason for your choice. Put down the “worst case” success number &amp; the “best case” success scenario.</blockquote>

Abhishek

Udayan

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If [we implement this change], then [this result will occur], because [reasoning based on data or user behaviour].

Explain the ultimate goal you're trying to achieve by running the experiment

Define the success metric. Put the reason for your choice. Put down the “worst case” success number & the “best case” success scenario.

DLG Boilerplate: hypothesis, goal setting, success metrics